Bérard joined the SBC in August 2017 as the Chief Executive Officer. He is a Chartered Engineer and a Chartered Manager with several years of experience in managing radio transmitting stations for the BBC.

He holds a Bachelors degree in Telecommunications and Electronic Engineering from the University of Bath in UK. He is also a Member of the Institute of Engineering and Technology (UK) and a member of the Chartered Management Institute (CMI).

Bérard has worked as the Senior Local Manager at the BBC Atlantic Relay Station on Ascension Island in the South Atlantic and has also served as manager of the BBC Indian Ocean Relay Transmitting Station, at Grand Anse Mahé, while at the same time administering two radio transmitting stations in the United Arab Emirate