The document from 2015 on “Funding and Financing World Class Programming for Kids and Young Adults Interrogating Current Models” by BCCYA – presented by Broadcast Media Africa (BMA) – focuses on the unique challenges and models for funding and financing high-quality programming for children and young adults.
It provides an analysis of current funding models, emphasising the need for innovative strategies to support this niche but crucial segment of the broadcasting industry. The document discusses the balance between commercial and public service broadcasting, the importance of partnerships, and the role of various funding sources. It also explores how different models have been implemented in various contexts, providing case studies to illustrate successful approaches.
The document is aimed at guiding stakeholders in the development and sustainability of content that appeals to and benefits younger audiences.
Some key points from the resource include:
● Innovative funding strategies for youth programming.
● Balance between commercial and public broadcasting.
● Importance of partnerships in funding.
● Diverse funding sources and their roles.
● Case studies of successful funding models.
● Development and sustainability of youth-oriented content.
● Challenges in funding programming for kids and young adults.