The 2021 document on “Cost-Effective Broadcasting Services Via Satellite” by Eutelsat” – presented by Broadcast Media Africa (BMA) – discusses the growth and viability of linear television, especially in Sub-Saharan Africa. It highlights that despite the rise of OTT platforms like Netflix, linear channels distributed via satellite have grown over the past two years. The document emphasises the sustained popularity of live broadcast TV viewing globally, noting only a slight decrease in average viewing time.
In Sub-Saharan Africa, the potential market growth is significant, with under 50% of homes owning a TV set. The growth is driven by both free-to-air and pay TV, with satellite being a key distribution platform. The document suggests that linear TV continues to grow, and broadcasters are recognising its value, especially in regions like Sub-Saharan Africa.
Some key points from the resource include:
● Discusses the growth and relevance of linear television, particularly in Sub-Saharan Africa.
● Highlights the sustained popularity of live broadcast TV, despite the rise of OTT platforms.
● Observes a slight decrease in average global TV viewing time, but live TV remains popular.
● Identifies significant market growth potential in Sub-Saharan Africa, with less than half of homes owning a TV set.
● Both free-to-air and pay TV contribute to the growth, with satellite being a major distribution method.
● Emphasises that linear TV continues to grow and is valued by broadcasters, especially in regions like Sub-Saharan Africa.