According to Digital TV Research research, the number of subscribers to paid video on demand (SVoD) in Africa will reach 13.64 million by 2027. The data was published in a report titled: “Africa SVOD Forecasts”, released on August 18, 2022.
The report revealed that the number of paid video-on-demand subscribers in Africa was 4.9 million at the end of 2021. However, of the 859 million Internet users counted on the continent, by the Digital 2022 study, only 0.57 per cent pay for a video streaming service.
The report also indicated that many service providers blame the internet connection, data cost, and the regulation of the various countries, which slow down the sector’s growth. According to the Digital TV Research report, even in 2027, only 6.6 per cent of African households will pay for at least one subscription, compared to 3.9 per cent at the end of 2021.
According to Digital TV Research, Netflix will be the market leader in 2027 with 6.41 million subscribers, while Disney+ will have one million subscriptions.
The firm sees Amazon Prime reaching 2.63 million subscribers by 2027, while the South African, Showmax, considered the leader of the continental market, is expected to number 2.069 million.
Furthermore, Showmax has already reached 2 million subscribers. MultiChoice, the service’s parent company, published similar figures in its recent activity reports. Showmax is soon to face more competition, as the report indicates that HBO+ and Paramount+ will soon enter the African market.