The document “Strategic Imperative For OTT & VOD Services In Africa” by Digital Media Distribution (DMD) – presented by Broadcast Media Africa (BMA) – discusses the strategic imperatives and challenges in the digital media commerce landscape in Africa. It focuses on the dynamics of Over-the-Top (OTT) and Video-on-Demand (VoD) services in the African market.
The document outlines the need for long-term strategies to survive and grow in the digital media space, emphasising revenue-sharing models, partnerships, and the importance of adapting to market changes. It also highlights the emergence of global niches and the impact of native digital environments on the evolution of digital media services.
Some key points from the resource include:
● Strategic imperatives for OTT/VoD in Africa.
● Long-term survival strategies in digital media.
● Revenue-sharing and partnership models.
● Adapting to changing market dynamics.
● Discovering and leveraging global niches.
● Understanding the native digital environment.
● Evolution of digital media services in Africa.