The document “Future-proofing Broadcast and Media Infrastructure for the Changing Needs of African Consumers” by ALTRON, as offered by Broadcast Media Africa, delves into the evolving landscape of broadcast and media in Africa. It explores how technological changes, such as Digital Terrestrial Television (DTT) migration and the rise of Internet Protocol Television (IPTV), are shaping the future of broadcasting.
The document examines the current state of DTT migration across the continent, the benefits of this transition, and the emerging trends in broadcasting, including the integration of Over the Top (OTT) services. It highlights the need for broadcasters to adopt hybrid approaches and adapt to changing consumer behaviours and expectations in a digitally-driven market.
Some key points from the resource include:
- Importance of DTT migration in Africa.
- Impact of technological disruptions like IPTV and OTT.
- Current status of DTT migration on the African continent.
- Benefits of DTT migration, including spectrum availability and data efficiencies.
- Trends in broadcasting for future-proof operations.
- Hybrid approaches by broadcasters integrating OTT services.
- Changing consumer behaviours and expectations in digital media.