MultiChoice has announced that a unique curated Moonbug Kids Channel is now available to DStv subscribers across Africa. The YouTube-focused pre-school entertainment company Moonbug Entertainment confirmed plans to launch the channel on DStv in October. The channel will feature exclusive, linear pre-school content from the Moonbug portfolio of much-loved shows.
According to the media experts, the agreement highlights DStv’s shift in perspective about digital-first content, while other Moonbug linear Kids Channels have already launched in other territories across MENA and in APAC in The Philippines or Malaysia.
Georginah Machiridza, Executive Head of Content Strategy and Third-Party Channels at MultiChoice Group, said, “Digital-first content is entering traditional channels and reaching new audiences. The quality and appeal of these shows has vastly improved over the past few years. Platforms like ours recognize these shows’ benefits in adding value to our customers.”
Machiridza noted that the Moonbug Kids channel will be available to 21.7 million DStv subscribers across 45 African countries and will air in English. And all Moonbug shows will be featured on the channel, including CoComelon, Blippi, Gecko’s Garage, Morphle, Arpo, and recent acquisitions such as Little Angel and Oddbods.
Moonbug EMEA and APAC managing director Nicolas Eglau said, “This an incredibly significant deal for us and part of our wider strategy to roll out Moonbug Kids channels on pay-TV platforms across EMEA and APAC.”