The document from 2019 on Content Creation And Development Plans For Content Creators by Zambezi Media – presented by Broadcast Media Africa (BMA) – provides insights into effective content development strategies for modern content creators. It emphasises the importance of understanding the target client, whether a studio or broadcaster, and recommends researching their content preferences.
The guide advises watching content from potential clients and staying updated with industry trends to tailor content effectively. It suggests creators familiarise themselves with specific submission rules and utilise platforms like YouTube for inspiration and understanding content trends. The document also highlights the significance of crafting a compelling pitch, understanding the audience, and ensuring content aligns with current market demands.
The guide is a valuable resource for content creators looking to navigate the evolving media landscape and successfully pitch their ideas to broadcasters and studios.
Some key points from the resource include:
● Emphasises understanding the target client, whether a studio or broadcaster.
● Recommends researching clients’ content preferences and watching their existing content.
● Advises staying informed about industry trends to create relevant content.
● Suggests utilising platforms like YouTube for inspiration and trend awareness.
● Highlights the importance of a compelling pitch and understanding the audience.
● Stresses the need for content to align with current market demands.
● Serves as a guide for content creators in the evolving media landscape.