Description

The presentation by immedia, delivered at the 5th OTT Streaming Summit, held in February 2025 in Cape Town, South Africa, explores the critical role of data ownership in the OTT streaming landscape. It highlights the challenges facing broadcasters today, the importance of engagement over passive distribution, and how Fabrik’s Social-on-Community (SoC) model provides a more trusted and interactive digital experience.

The central theme revolves around building audience trust, enhancing engagement, and leveraging first-party data to create new revenue streams while ensuring broadcasters retain control over their audience and content.

Some key points from the resource include:

● Challenges Facing Broadcasters
● The FABRIK OTT Platform: A Solution for Broadcasters
● Traditional Broadcast vs Social Media
● Social-on-Community (SoC) – A New Engagement Model
● The Importance of Engagement over Passive Distribution
● First-Party Data: The Key Differentiator
● The Future: AI-Powered Audience Intelligence
● Benefits of Bringing the Audience Closer