Description
The 2024 Audience and Advertising Summit – Africa, convened by Broadcast Media Africa (BMA), was designed to explore how evolving audience behaviours, digital platforms, and advertising technologies are transforming the media monetisation landscape across the continent.
The summit brought together broadcasters, advertisers, media buyers, digital platforms, regulators, and data experts to tackle the complexities of reaching, engaging, and monetising African audiences in an increasingly fragmented and digital-first media ecosystem.
Now, the full suite of knowledge and materials shared at the summit—including keynote addresses, expert panel sessions, and strategic workshops—is available for public access.
With deep dives into programmatic advertising, audience measurement, brand safety, media transparency, and the economics of attention, the summit offered critical insights into the future of advertising in Africa. These sessions—recorded in high-quality video and audio, and supported by downloadable presentation slides—have been compiled into a comprehensive, easy-to-access resource hub to support continued learning, strategic planning, and industry innovation.
Some of the items included in this package are:
● Outlook-From-Industry-Survey: State-of-Play Briefing on Audience Management By Broadcasters In Africa! [Video]
● Channel Africa’s Milestone [Video]
● Ready Or Not, Here It Comes: The Future Of Media Strategy And Planning In An AI-Powered World [Presentation]
● Interactive Advertising – What The Future Holds For The Business Of Broadcasting [Presentation]
