The document 2020 Tycoon Tribe, “Broadcast Content Planning and Development for Online Platforms” -presented by Broadcast Media Africa (BMA) – provides insights into the evolving nature of broadcast content in the digital age. It emphasises the shift from traditional broadcasting to online platforms, highlighting the importance of understanding audience preferences and behaviours in this new context.
The document discusses various strategies for content planning and development, focusing on engagement, innovation, and leveraging technology to create compelling content. It also addresses the challenges faced by content creators in adapting to online platforms, including the need for flexibility and responsiveness to audience feedback. The paper underscores the significance of authenticity and creativity in content creation for online audiences.
Some key points from the resource include:
- Explores the shift in broadcast content from traditional mediums to online platforms.
- Emphasises understanding audience preferences and behaviours in the digital context.
- Discusses strategies for engaging and innovative content planning and development.
- Highlights the importance of using technology to enhance content appeal.
- Addresses the challenges for creators in adapting to online platforms, including the need for flexibility.
- Stresses the significance of authenticity and responsiveness to audience feedback.