Description

The document on “HbbTV: An International Standard for Digital Switch” – presented by Broadcast Media Africa (BMA) – focuses on the role of Hybrid Broadcast Broadband TV (HbbTV) in facilitating digital switch-over in broadcasting. It outlines HbbTV’s capability to merge traditional broadcasting with internet services, offering enhanced TV experiences.

The document discusses the implementation and deployment of HbbTV across various regions, including Europe, Asia, the Middle East, and Africa, highlighting its advantages in content accessibility, value for consumers and governments, and its impact on reducing the digital divide. It also covers the technical aspects of HbbTV, emphasizing its cost-effectiveness, flexibility, and future-proof nature.

Some key points from the resource include:

● HbbTV’s role in digital broadcasting switchover.
● Seamless integration of broadcasting and internet services.
● Global deployment and adoption of HbbTV.
● Advantages for consumers, governments, and broadcasters.
● Technical aspects like cost-effectiveness and flexibility.
● Impact on reducing the digital divide.
● HbbTV as a future-proof technology.