Description

The 2019 MInsight Content document, presented by Broadcast Media Africa, discusses planning for catch-up services and on-demand content for free-to-air broadcasters. It emphasises the ecosystem involving on-demand content services, technology platforms, marketing channels, content providers, distribution channels, advertisers, and payment partners. The document highlights opportunities like protecting audiences and advertising revenues, strategic partnerships, and collaborative models. It also addresses risks like competition from global OTT players, budget constraints, and the need to understand technology investments. Successful examples are mentioned, underscoring the importance of analysis, regulation, market forces, and budget considerations in this sector.

Some key points from the resource include:

● Catch-up services and on-demand content for broadcasters.
● Ecosystem involving various stakeholders and platforms.
● Opportunities in audience protection and advertising.
● Strategic partnerships and collaboration models.
● Risks from global OTT competition and budget constraints.
● Importance of technology investment and understanding.
● Examples of successful services and critical analysis.