The 2018 document on “Enhancing Local Content Development for Broadcast in the Digital Ecosystem” by Kenya Broadcasting Corporation – presented by Broadcast Media Africa – focuses on strategies to enhance local content in the digital broadcasting sector. It emphasises the importance of understanding and catering to audience preferences in the digital age, where technology offers numerous content creation and delivery choices.
The document highlights the shift in audience dynamics, with increased access to diverse content and platforms. It underscores the need for broadcasters and producers to adapt to these changes, ensuring the creation of locally relevant content that appeals globally. The challenges and opportunities presented by new technologies in content creation and distribution are also discussed, along with the evolving nature of storytelling in broadcasting.
Some key points from the resource include:
● Emphasis on developing content that resonates with local audiences.
● The need for broadcasters to adapt to the changing media landscape.
● Understanding audience preferences in a technology-driven environment.
● Changes in audience behaviour due to access to diverse content and platforms.
● The potential of locally relevant content to appeal to global audiences.
● Exploration of how new technologies impact content creation and distribution.
● The changing approach to storytelling in the digital broadcasting era.