The 2022 document on “Using Archival Content to Boost Broadcasters’ Revenues” by QSoft System – presented by Broadcast Media Africa (BMA) – discusses techniques and strategies for broadcasters to leverage their archival content for revenue generation. It emphasises the importance of efficiently storing, repurposing, and syndicating media content to maximise its commercial potential.
The document covers practical approaches to make archival content more accessible and marketable, focusing on cost-effective solutions and improving content quality to attract wider audiences and create new revenue streams.
Some key points from the resource include:
● Strategies for simplifying the syndication of archival content.
● Storing media for easy access and repurposing.
● Lowering costs for customization after initial broadcasts.
● Leveraging Hollywood and Bollywood Strategies – learning from established studios’ approaches to content repurposing.
● Focus on high-quality production values.
● Simplifying the dubbing process for broader distribution.
● Addressing challenges in media archiving and standardisation for quality.