Description

The document “Understanding the Commercial Implications of Multi-Screens for Content Owners and Broadcasters” by WananchiZuku from 2018 – presented by Broadcast Media Africa – provides an in-depth analysis of how the emergence of multi-screen environments (smartphones, tablets, TVs, computers) is transforming the landscape for content owners and broadcasters.

It discusses the shift in viewer behaviour towards consuming content on multiple devices and the resulting implications for content delivery methods, such as podcasts, replays, VOD, live feeds, and streams. The document also explores the impact of this trend on broadcasters, highlighting the need for increased investment in infrastructure, niche content provision, and innovative marketing strategies.

Some key points from the resource include:

● The increasing use of diverse devices for content consumption
● Adaptation in methods like VOD, live streams, and catch-up services
● Shift towards simultaneous use of multiple devices
● Increased investment requirements for infrastructure and content
● The need for diverse content catering to specific audiences
● Evolution in marketing approaches in the multi-screen era
● The necessity of addressing privacy concerns in multi-screen