Description

The document on “The Evolution of African VOD” by WABONA, from 2015 – presented by Broadcast Media Africa (BMA) – explores the growth and trends in the Video-On-Demand (VOD) market in Africa. It highlights the significant developments in the industry, including the rise of mobile connections and the increasing number of internet users.

The document discusses the potential of the African VOD market, driven by factors like Nollywood’s growth, smartphone penetration, and investment in mobile infrastructure. It underscores the importance of adapting to local preferences and the rise of mobile as a key platform for content consumption.

Some key points from the resource include:
● Highlighting the significant output and revenue generation of the Nigerian film industry.
● The increasing number of mobile connections in Africa indicates a shift in content consumption patterns.
● The growing access to smartphones facilitates VOD consumption.
● The rise in mobile internet users, expanding the potential audience for VOD.
● Significant investment in mobile infrastructure to support VOD growth.
● Emphasis on the importance of local content to cater to African audiences.
● Recognition of mobile devices as the primary platform for content consumption in Africa.