Description

This presentation was delivered by Itumeleng Segaloe, Chief Strategy & Transformation Officer at SENTECH, at the Broadcasters Convention – Southern Africa 2025 in Victoria Falls, Zimbabwe (October 28-30, 2025). Mr. Segaloe brings over two decades of experience in the Technology, Media, and Telecoms (TMT) sectors, underscoring the strategic depth of the insights shared regarding the future of African digital media.

The core purpose of the presentation is to share insights on the importance and building blocks of an effective Artificial Intelligence (AI) strategy tailored for the African media landscape, focusing specifically on content and connectivity. The document aims to move organizations beyond simply asking if they have an AI strategy to realizing the tangible benefits and establishing the foundational architecture necessary for sustainable AI integration across their operations.

Some key points from the resource include:

● Machine Learning (ML): Uses algorithms to detect patterns in large datasets.
● Deep Learning (DL): A subset of ML that uses neural networks for in-depth data processing.
● Generative AI: A subset of DL that creates content (text, images, code) based on provided input.
● Building Blocks of an AI Strategy