Description

This document focuses on the evolution and impact of podcasting, particularly in relation to traditional broadcasting. It highlights the integration of podcasts into platforms like Spotify, the growth of podcast consumption in Sub-Saharan Africa, and the strategic opportunities for broadcasters to engage with their audiences through podcasts. The document also details Spotify’s role in supporting broadcasters by providing production facilities, promoting content, and helping develop on-platform marketing strategies.

Some key points from the resource include:

● Introduction to Podcasts on Spotify
● Podcasting in Sub-Saharan Africa
● Monetization and Market Strategy
● Traditional Broadcast Content on Spotify

● Spotify’s Collaboration with Broadcasters