Description

The document from 2015 on “Building Consumers Confidence in Digital Broadcasting – Experiences from SADC” – presented by Broadcast Media Africa (BMA) – explores the Southern African Development Community (SADC)’s efforts in transitioning to digital broadcasting.

It focuses on the Digital Terrestrial Television (DTT) migration, highlighting the strategies employed to build consumer confidence in the new digital broadcasting system. Key aspects include engaging with stakeholders, addressing challenges like set-top box (STB) availability and infrastructure sharing, and implementing consumer awareness campaigns.

The document emphasises the importance of regional cooperation and the adoption of a structured approach to successfully manage the digital switchover and ensure consumer readiness and acceptance in the SADC region.

Some key points from the resource include:

● Focuses on the Southern African Development Community (SADC)’s transition to digital broadcasting.
● Highlights the Digital Terrestrial Television (DTT) migration process.
● Discusses strategies for building consumer confidence in digital broadcasting.
● Addresses challenges such as set-top box availability and infrastructure sharing.
● Implements consumer awareness campaigns to ease the transition.
● Emphasises the importance of regional cooperation in the digital switchover.
● Advocates for a structured approach to ensure consumer readiness and acceptance in the SADC region.