Description
The presentation by immedia, delivered at the 5th OTT Streaming Summit, held in February 2025 in Cape Town, South Africa, explores the critical role of data ownership in the OTT streaming landscape. It highlights the challenges facing broadcasters today, the importance of engagement over passive distribution, and how Fabrik’s Social-on-Community (SoC) model provides a more trusted and interactive digital experience.
The central theme revolves around building audience trust, enhancing engagement, and leveraging first-party data to create new revenue streams while ensuring broadcasters retain control over their audience and content.
Some key points from the resource include:
● CAI in Content Creation: Automation of scriptwriting, AI video editing, virtual presenters, and chatbot-driven user assistance.
● AI in Broadcasting: The use of AI-driven cameras, facial recognition, live metadata extraction, and object detection to enhance broadcasting efficiency.
● AI in Distribution: Leveraging AI for predictive content analysis, personalised playlists, and global reach through localisation.
● Industry Trends & Monetisation: The rise of short-form content, nostalgia-driven engagement, strategic content aggregation, and hybrid monetisation strategies.
