Description

The 2025 presentation by Dr. Sanele Gamede explores the critical role of public participation in shaping and securing the future of radio broadcasting. Drawing from his experience as a lecturer, podcaster, author, and career consultant, Dr. Gamede unpacks how community engagement can drive relevance, enhance trust, and ensure sustainability in radio programming.

He argues that when listeners are involved—not just as consumers but as contributors—radio becomes more insightful, transparent, and economically viable. The session also touches on how technology can broaden participation, especially for community-focused stations.

Some key points from the resource include:

● Public participation adds value to content
● Listener engagement fosters ownership
● Radio becomes a virtual public sphere
● Public participation builds trust and transparency