Description

The 2025 document on “Voices of the Game: Unlocking the Power of Audio in Africa’s Digital Future” by SportsCast – presented by Broadcast Media Africa (BMA) – exploring how audio—long considered a traditional medium—is being reimagined as a powerful digital tool for inclusion, connection, and transformation across Africa.

With a focus on football, one of the continent’s most beloved pastimes, the presentation unveils SportsCast Africa’s ground-breaking partnership with talkSPORT to bring live English Premier League commentary to African audiences via mobile devices, in local languages, and at low data costs.

Some key points from the resource include:

● Audio isn’t just nostalgic—it’s powerful. It forms emotional bonds, cultural identity, and lasting memories.
● Digital Inclusion Through Audio
● Audio is emotive, multilingual, hyper-local, and accessible.
● Football as a Cultural and Digital Bridge