BMA Industry Resource

Truly Knowing Your Audience! – Evaluating The Impact For Industry Stakeholders In Nigeria

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Truly Knowing Your Audience! – Evaluating The Impact For Industry Stakeholders In Nigeria

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About this Resource

Description

Some key points from the resource include:

● The importance of synergies between producers and broadcasters
● Challenges in reference to audience measurement
● Ways to attract advertisers

Resource Type: Video Presentation
Author:  Broadcast Media Africa
Source Year: 2022
Year Published To BMA: 2022

BMA Tags / Metadata

  • Broadcasting Services
  • Advertising Measurement
  • Audience Data
  • Digital Strategy
  • Digital Technology