The document on “The Second Screen Phenomenon: Drivers and Opportunities in Africa” by OVUM, from 2015, and presented by Broadcast Media Africa (BMA) – examines the growing trend of using a second screen (like smartphones and tablets) alongside traditional television viewing in Africa.
It discusses the drivers behind this trend, including the increase in mobile and broadband connectivity and the availability of relevant African content online.
The document also explores the opportunities this trend creates for content providers and broadcasters, such as new avenues for viewer engagement and revenue generation through multiscreen services.
Some key points from the resource include:
● Increasing use of smartphones and tablets alongside TV.
● Growth in mobile broadband users and smartphone penetration.
● More local content becoming available online.
● Potential for enhanced viewer interaction through second screens.
● New opportunities for broadcasters and content providers.
● Addressing the need for efficient and affordable data services.
● Emphasizing the need for tailored content and services.