Reports & Presentations

The Challenges Of Local Content Uptake In The Current Pay Television Market In East Africa
Presentation

USD 9.95

The Challenges Of Local Content Uptake In The Current Pay Television Market In East Africa
Presentation

USD 9.95
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About this Resource

Description

This presentation by Kenneth R. Kazooba, Vice President at an undisclosed organisation, was delivered at the Broadcast and Digital Media Convention – East Africa 2025 in Kampala. Titled “The Challenges of Local Content Uptake in the Current Pay Television Market in East Africa”.

The presentation outlines the socio-economic and infrastructural landscape of East Africa’s broadcasting industry and the reasons behind the limited consumption of local television content. Despite a growing population, increasing pay TV penetration, and the socio-economic benefits of localised programming, uptake remains stunted. The presentation analyses historical, regulatory, financial, technological, and consumer-related barriers and concludes with actionable recommendations to foster a sustainable local content ecosystem.

5 Key Points:

  1. Low Uptake Despite High Potential 
  2. Structural and Financial Barriers 
  3. Regulatory and Bureaucratic Hurdles
     
  4. Cultural and Market Realities
     
  5. Recommendations for Growth

 

Resource Type: Presentation Slides

Author: Startimes

Year Sourced: 2025

Year Published to BMA: 2025

BMA Tags/ Metadata 

  • Local Content Uptake

  • Pay Television

  • East Africa Broadcasting

  • Media Consumption Trends