Description

This presentation by Kenneth R. Kazooba, Vice President at an undisclosed organisation, was delivered at the Broadcast and Digital Media Convention – East Africa 2025 in Kampala. Titled “The Challenges of Local Content Uptake in the Current Pay Television Market in East Africa”.

The presentation outlines the socio-economic and infrastructural landscape of East Africa’s broadcasting industry and the reasons behind the limited consumption of local television content. Despite a growing population, increasing pay TV penetration, and the socio-economic benefits of localised programming, uptake remains stunted. The presentation analyses historical, regulatory, financial, technological, and consumer-related barriers and concludes with actionable recommendations to foster a sustainable local content ecosystem.

5 Key Points:

1. Low Uptake Despite High Potential 
2. Structural and Financial Barriers 
3. Regulatory and Bureaucratic Hurdles
    
4. Cultural and Market Realities
    
5. Recommendations for Growth