BMA Industry Resource

Streaming And On-Demand – Content, Platforms, Partnerships, Monetisation Strategies for Success In Africa
Presentation Slide

£4.95

Streaming And On-Demand – Content, Platforms, Partnerships, Monetisation Strategies for Success In Africa
Presentation Slide

£4.95
General Price£4.95Buy Now
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About this Resource

Description

Africa Media Hub is a US-listed company valued at $15 billion, featuring multiple points of presence across Africa and an award-winning Over-The-Top (OTT) platform. It was formed in response to challenges encountered during the World Cup 2022 coverage in French-speaking African markets.

The DRC is highlighted as a significant market due to its large land area and population of over 105 million, with diverse linguistic and religious backgrounds. It has a young, increasingly urban population with a high growth potential for digital services.

As of 2023, there are 23.04 million internet users and 48.15 million mobile connections in the DRC. Smartphone adoption is fueling growth, supported by affordable models from brands like Tecno and Infinix. AMH is leveraging this with their OTT platform, offering content accessible on mobile devices at varying price points, including free and premium options.

Some key points from the resource include:

● Africa Media Hub
● OTT platform
● Smartphone Adoption
● Mobile Connections

Resource Type: Presentation Slide

Author: Pan Media African Holdings

Year Sourced: 2024
Year Published To BMA: 2024

No additional information available.