The 2017 document by CNBC Africa – presented by Broadcast Media Africa – focuses on repurposing traditional media content for digital environments. It emphasises the shift towards digital media, highlighting the need for traditional broadcasters and content creators to adapt their content for digital platforms.
The document discusses various strategies for effectively repurposing content, including understanding audience preferences, leveraging new technologies, and exploring different digital distribution channels. It underscores the importance of evolving with changing media consumption trends to stay relevant and competitive in the rapidly transforming digital landscape.
Some key points from the resource include:
● Shift towards digital media and the need for adaptation.
● Strategies for repurposing traditional media content for digital platforms.
● Understanding changing audience preferences in the digital age.
● Leveraging new technologies for content distribution.
● Exploring diverse digital distribution channels.
● Adapting to evolving media consumption trends.
● Staying relevant and competitive in the digital media landscape.