Description

The Broadcast Media Africa (BMA) 2025 Content Delivery Platforms & Services in Africa survey finds that a hybrid delivery model (using both satellite and fibre technologies) is now dominant among African broadcasters and media platforms. About 54% of respondents say they use hybrid systems to balance satellite’s reach (especially into remote and underserved areas) and fibre’s high performance and reliability.

Fibre is increasingly being used as the foundation for newer, higher quality services (such as UHD broadcasting, cloud workflows, interactive platforms), while satellite continues to serve the role of enabling access in places fibre cannot reach.

Overall satisfaction with current delivery systems is fairly high (74%), but there are challenges—especially with managing vendors, inconsistent service standards, and training staff.

Looking forward, the report identifies several technologies that are likely to shape media networks in the next 5 years: 5G, AI-driven optimisation, and cloud distribution. Also highlighted: the need for harmonised spectrum regulation, better cross-border cooperation, and stronger public-private partnerships to sustain infrastructure development.

Some key points from the resource include:

● Prevalence of hybrid models: 54% of broadcasters/media platforms in Africa now use both satellite and fibre in their content delivery.
● Future drivers: 5G; AI optimisation; cloud distribution.
● User satisfaction: 74% reported positive experience with their content delivery systems.
● Challenges: vendor management complexity; uneven service standards; need for improved staff training.