The 2015 document from Balozi Production, titled “Repackaging Broadband,” – presented by Broadcast Media Africa (BMA) – addresses the evolving broadband landscape and its implications for media production and distribution in Kenya. It emphasises the need for innovative approaches in content creation, aggregation, and distribution to leverage the burgeoning broadband capabilities in the country.
The document highlights how RiverWood, with its 240 members across Kenya, actively supplies movies to various broadcast stations and distribution networks worldwide. The core vision is to represent Kenya globally through film, maximizing local and global impact in the film and TV arena. The approach includes content aggregation, format development, branding, marketing, financing productions, sales, and distribution. It also involves innovative marketing strategies like red carpet events, media coverage across diverse channels, and social media engagement.
Moreover, the document stresses the importance of creating a unified Pan-African Federation to harmonize content values across Africa, recognizing the similarities and richness of diverse cultures. It underlines the potential of the arts and entertainment sector to create jobs, boost tourism, and promote culture worldwide, with a recommendation to increase local content on Kenyan TV channels.
Some key points from the resource include:
● Focus on innovative broadband utilization for media in Kenya.
● Emphasis on content creation, aggregation, and distribution.
● Strategic marketing and branding initiatives.
● Online presence and global outreach.
● Advocacy for a Pan-African Federation for content harmonization.
● Potential of arts and entertainment in economic and cultural promotion.