Description

The document discusses various aspects of media strategy in the context of artificial intelligence (AI). It begins with a true-or-false quiz on global issues such as poverty, education, life expectancy, access to electricity, vaccination rates, climate change, and population growth.

The document emphasises the misconceptions surrounding these topics and highlights the role of cognitive bias and bad data in shaping public perception. The latter part focuses on the development of AI, detailing various technologies and methodologies, including expert systems, machine learning, and neural networks. It outlines how AI can perform tasks requiring human-like intelligence and make predictions or decisions without explicit programming.

Furthermore, the document touches on the importance of creating models capable of generating original content and mentions the role of edge AI in media planning. It concludes with a job description for a media planner, emphasising the need for strategic development and execution of media plans that align with client objectives to successfully reach target audiences.

Some key points from the resource include:

• Cognitive Bias and Bad Data
• Artificial Intelligence (AI)
• Machine Learning
• Content Generation
• Media Planning