Description

The 2015 document by the Commonwealth Broadcasting Association focuses on public service broadcasting in the digital era, particularly in delivering high-quality public service content. It emphasises the evolution of public service broadcasting (PSB) into public service media (PSM) in a multi-platform, multi-media environment.

The document discusses the need for high-quality content crafted with strong production values that are relevant, engaging, and trustworthy. It highlights the role of PSB in community building through local, regional, and national stories that reflect cultural diversity.

The importance of content sharing, co-productions, and original content creation is underscored, along with the need for funding partnerships and audience outreach. The document also addresses the representation of Africa in the media, emphasising the need for authentic and diverse portrayals. It highlights the challenges and opportunities in the evolving landscape of public service broadcasting, with a focus on maintaining trust, creativity, and investment in local talent.

Some key points from the resource include:

● Transition from traditional broadcasting to a multi-platform, multi-media environment.
● Emphasis on creating relevant, engaging, and trustworthy content with strong production values.
● PSB’s role in narrating local, regional, and national stories, reflecting cultural diversity.
● Importance of collaborative content creation, including original productions.
● Need for sustainable financial models to support high-quality content.
● Highlighting the necessity for authentic and diverse media portrayals of African communities.