BMA Industry Resource

Harnessing Digitalisation To Enhance Broadcasting


Harnessing Digitalisation To Enhance Broadcasting

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About this Resource


This audio presentation focuses on the impact of digitization on the broadcasting industry, particularly in South Africa. The key themes include the evolution of technology, the importance of digital transformation, and the integration of various digital technologies to enhance broadcasting. The document discusses the necessity for broadcasters to adapt to changing technological landscapes and user behaviours and highlights the role of AI, blockchain, and digital platforms in transforming the industry. SENTECH’s initiatives in embracing convergence, 5G broadcast trials, and DAB+ trials are emphasized, showcasing their commitment to supporting the industry’s technological evolution and reconfiguring business models to deliver enriched experiences to end-users.

Some key points from the resource include:

● Technological Evolution
● Digital Transformation
● AI and Data Analytics
● SENTECH Initiatives

● Reengineered Business Models


Resource Type: Video Presentation

Author: Sentech

Year Sourced: 2024
Year Published To BMA: 2024

BMA Tags / Metadata

Digital Transformation
AI (Artificial Intelligence)
Global Platforms
5G Broadcast
DAB+ (Digital Audio Broadcasting)