The 2015 document on “Funding and Financing for Local Programming & Content in Africa” by the South African Broadcasting Corporation (SABC) – presented by Broadcast Media Africa (BMA) – provides an in-depth analysis of the challenges and strategies in funding local programming and content in Africa. It underscores the necessity of innovative and compelling local content to attract viewership and funding.
The paper explores various funding models, drawing a distinction between public service and commercial broadcasting. It includes case studies to illustrate successful funding strategies and highlights the role of partnerships with government, NGOs, and other entities in securing financing.
The document also discusses the different roles and expectations of commercial and non-commercial funders and offers insights into considerations for funding, such as editorial control, cultural nuances, rights, and exploitation issues.
Some key points from the resource include:
● The document emphasises the necessity of creating innovative and relevant content.
● Various strategies for funding and financing local programming and content in Africa.
● The differences in funding models and objectives between public service and commercial broadcasters are highlighted
● Specific case studies to illustrate successful funding and financing models.
● Significance of partnerships with government, NGOs, and other like-minded entities is underscored.
● The roles and expectations of commercial and non-commercial funders.
● Scope and scale of funding needs, editorial control, cultural nuances, and rights and exploitation issues.