Description
The SABC presentation at the recent 6th Edition of the OTT Content Streaming Summit – Africa 2026 outlines the evolution and future of traditional content distribution in South Africa’s rapidly expanding Over-the-Top (OTT) landscape. The South African media market is undergoing a significant shift as consumers move away from high-cost pay TV toward affordable streaming and hybrid options. While traditional TV revenue remains substantial, the OTT market is projected to grow by 8.5% by 2028, reaching R6.8 billion in revenue. The SABC is strategically responding by expanding beyond linear broadcasting to adopt a 360° acquisition and distribution strategy, focusing on digital reach, localised content, and diverse commercial models such as FAST channels and programmatic advertising.
Some key points from the resource include:
● Market Evolution: South Africa has moved through four major milestones
● Viewer Trends In South Africa
● Content Preferences: South African viewers show a strong preference for Action and Crime as well as local content
● Broadcasters are encouraged to exploit content across a full value chain
