Description

The document titled “Keep Watching” from Mangomolo discusses the sustainable OTT (Over-The-Top) service, detailing its growth, technological framework, content strategy, and business models. Mangomolo supports over 4 million users per second, hosts 2 million videos, and reaches 400 million viewers globally. Digital adoption is accelerating globally, with $4.6 trillion spent on digital transformation in 2023.

Complex project delivery, digital skills gap, budgeting and ROI, technology integration, platform and partner selection, change management, and planning are noted as challenges in digital transformation. Importance of nostalgia, high-quality content, aggregation, distribution, sports, entertainment, drama, globalization through localization, data-driven decisions, and repetitive viewership from kids.

Some key points from the resource include:

• Success Pillars
• Content Strategy
• End-to-End Solution