Description

The panel discussion on “AI in Content Production – Affordable Means to Expansion of Catalogs” at the 5th OTT Streaming Summit – Africa 2025 explored how artificial intelligence is transforming content creation by enabling cost-effective ways to scale production, enhance personalisation, and increase efficiency in media and entertainment.

Panelists emphasised how AI is no longer just an automation tool but an active creative collaborator. AI-driven technologies such as script generation, deepfake-assisted dubbing, and automated editing reduce production costs and make content creation more accessible.

Some key points from the resource include:

● AI as a Creative Partner
● Scaling Content Production Efficiently
● Enhancing Personalization and Audience Engagement
● Cost-Effective Solutions for Emerging Markets
● Challenges and Ethical Considerations