Description

This presentation, titled “RT For Africa” and “Africa Within RT,” was delivered during the Broadcasters Convention – Southern Africa 2025 in Victoria Falls, Zimbabwe. The document outlines RT’s (Russia Today) strategic focus on the African continent, emphasizing a narrative centered on African legacy, anti-colonial struggle, and the need for African resources to benefit Africa.

Key slides feature the intellectual contribution of Prof. P.L.O. Lumumba, signaling an alignment with African scholarly and political discourse, specifically referencing his work as “Lumumba’s Africa” and “African Legacy.” The presentation promotes RT’s media presence through vibrant billboard campaigns across key African nations like Tanzania, Zimbabwe, Uganda, and Ghana, displaying quotes from African liberation figures like Julius Nyerere, which resonate with themes of human dignity and anti-neocolonialism.

The document also includes promotional material, such as an advertisement for a product with a “4 Years Warranty” and information about an “RT Academy” offering a “FREE online course,” suggesting an effort to establish both commercial and educational/soft-power engagement in the region. Overall, the presentation serves as a high-level overview of RT’s commitment to building its brand and promoting a pan-Africanist, anti-imperialist narrative across the continent.

Some key points from the resource include:

● Strategic Focus: RT is actively positioning itself within the African media landscape (“RT For Africa,” “Africa Within RT”).
● Narrative Alignment: The content is heavily focused on African legacy, anti-colonialism, and sovereignty.
● Intellectual Authority: Utilises the work of prominent African scholars, such as Prof. P.L.O. Lumumba (“Lumumba’s Africa”).
● Marketing Campaign: Extensive physical advertising campaign using billboards in Tanzania, Zimbabwe, Uganda, and Ghana.