Description

At the West Africa Broadcast and Digital Media Convention (Aug 2025), WAPS Ltd highlighted how Direct-to-Home (DTH) satellite services empower broadcasters, content owners, and advertisers to stay competitive amid audience fragmentation, rising competition, and new monetisation demands. Satellite’s four pillars—global reach, high quality, scalability, and reliability—enable cost-effective market expansion, resilient live broadcasting, premium UHD content delivery, and precise, measurable advertising.

In Africa, low fixed internet penetration limits OTT growth, making satellite the primary driver of TV reception, now reaching 66% of households. WAPS, a K-Net subsidiary, leverages SES Astra-2F to reach over 11M TV homes in West Africa, offering comprehensive platform services and paving the way for a hybrid DTH-DVB-I-OTT future.

Some key points from the resource include:

● Opportunities & Challenges in Modern Broadcasting
● The Four Pillars of Satellite’s Role
● Benefits to Stakeholders
● The Future is Hybrid