Description

This presentation by Babeleye emphasises the transformative power of video metadata in enhancing viewer engagement, reducing churn, and expanding global reach—especially for African content. It highlights how detailed metadata (titles, tags, thumbnails, languages, etc.) not only personalizes viewing experiences but also significantly boosts content discoverability and visibility across platforms like Netflix, Amazon, and YouTube. Babeleye showcases its impact across Africa, enabling local language support and enriching metadata to help broadcasters and streamers better serve diverse audiences. The end goal is to make African stories more accessible, discoverable, and competitive globally.

Key Points:

1. What Metadata Is: Includes descriptive info like titles, tags, cast, thumbnails, languages—key for search, recommendations, and personalisation.

2. Proven Impact on Engagement: Rich metadata increases viewer engagement by up to 50%, improves search visibility, and extends watch times.

3. Global Platform Practices: Netflix, Amazon, and YouTube heavily rely on metadata—80% of Netflix views come from recommendations.

4. Africa-Specific Benefits: Metadata boosts international reach (3× more likely to be streamed), with 200% more views for subtitled African films.

5. Babeleye’s Localisation Strength: Offers support in multiple African languages (Swahili, Hausa, Amharic, Yoruba), making local content more discoverable to regional and diaspora audiences.