Disney Star and ZEE Entertainment Enterprises recently announced that they had entered a strategic licensing agreement. Under this agreement, Disney Star will license the television broadcasting rights of the International Cricket Council’s (ICC) Men’s and Under 19 (U-19) global events for four years to ZEE.
It is worth noting, however, that Disney Star will continue to be the exclusive home for streaming all ICC tournaments through its digital platform – Disney+ Hotstar. ICC has, in principle, approved this arrangement.
This collaboration enables ZEE to be the exclusive television rights holder of ICC men’s events, including the coveted ICC Men’s T20 World Cup (2024, 2026), ICC Men’s Champions Trophy (2025), and the ICC Men’s Cricket World Cup (2027) along with important ICC U-19 events.
Commenting on the agreement, Punit Goenka, MD & CEO, ZEE Entertainment Enterprises Ltd, said, “This is a first-of-its-kind partnership in the media & entertainment landscape, and this association with Disney Star reflects our sharp, strategic vision for the sports business.”
“As a one-stop television destination for ICC men’s cricket events until 2027, ZEE will leverage the strength of its network to offer a compelling experience for its viewers and a great return on investment for its advertisers,” Goenka added.
Country Manager & President of Disney Star, K Madhavan, said, “By securing the IPL television broadcast rights for 2023-27 and now opting to retain only the digital rights for ICC tournaments for 2024-27, we have in place a balanced and robust cricket offering for our audiences across linear and digital platforms.
Disney Star’s current portfolio also includes the television rights for IPL (2023-27), television and digital rights for Cricket Australia (2023-2030), television and digital BCCI rights (2023) and television and digital rights for Cricket South Africa (end of 2023-2024).