During the recently held online forum on “Broadcast Media Convention of Southern Africa – 2021”, which was co-convened by Broadcast Media Africa (BMA) and Southern African Broadcasting Association (SABA), Nomfundo Matlala, the CEO and Executive Director of Marche Media, identified numerous content distribution methods and content consumption platforms which she acknowledged as the driver for the current consumption environment which is characterised by multi-platform consumption patterns.
The Chief Executive Officer and Executive Director called on distributors and broadcasters to realise the power of radio broadcasting as a large part of content consumption platforms. She portrayed these platforms as primary sources of information for areas generally excluded from the results of digital migration confluence.
Moreover, Matlala spoke on funding being one of the biggest challenges in Africa when it comes to content development and 4IR progression. According to the CEO & ED, the continent needs to find its brand to bridge the content production and consumption gaps.
The conversation prompted Broadcast Media Africa’s (BMA) question to Ms Matlala, which asked: “How Can Broadcasters And Content Creators Better Envisage Media Consumption Pattern Changes”?
In answering this question, Nomfundo asserted that understanding the audience and being savvy with the advertising field and branding in order to capitalise on funding raised from those two sectors is vital. Furthermore, Matlala hoped for, particularly South Africa, to adopt a unique content style and signature in order to differentiate itself in the content market.
Nomfundo Matlala participated in the panel discussion on “How Changes In Media Consumption Patterns Are Driving Content Delivery And Access Mechanisms”.