Broadcast Media Africa recently sat with Prof. Amin Alhassan, the Director-General at Ghana Broadcasting Corporation and associate professor of communication at the university for development studies, Tamale, Ghana. This meeting was held under Broadcast Media Africa’s new series, “#IndustryLeadersSpeak”.
The Director-General shared the Ghana Broadcasting Corporation (GBC) status, highlighting that in contrast to how African media is perceived, GBC is protected under the constitutional provision to ensure that all broadcasts remain fair and impartial.
According to Prof. Alhassan, African broadcasting systems need to be stern in the production of local content. He further accentuated that at GBC, local content accounts for 60%-100% of broadcasted programmes.
Prof. Alhassan encouraged other African broadcasters to create compelling content to secure their survival and position in the market. He further added that the future of broadcasting in Africa is built on creating unique African programming to avoid losing audiences to foreign competitors. Alhassan encouraged African broadcasters to improve their ability and develop the capacity to produce local content.