On Friday, 03 June 2022, the President of the Southern African Broadcasting Association (SABA), Stanley Benjamin Similo, together with the Secretary-General, Cecil Jarurakouje Nguvauva, met the Group Chief Executive Officer of the South African Broadcasting Corporation (SABC), Madoda Mxakwe – accompanied by some SABC Executive Management – to discuss critical issues about the advancement of broadcasting services and the media industry in Southern Africa. Especially with the planned launch of the SADC TV and the SABA Convention and Annual General Meeting events that are upcoming later in the year.
Both the SABA and the SABC leadership agreed that broadcasters in the region need to align their strategies and the way they do things and conduct their broadcast business with the changing media landscape in order to satisfy the needs of their audience.
The meeting concluded that the partnering regional broadcasters and the Association should also look to enter into a specific agreement to identify critical areas of interest to focus on in the immediate and distant future.
Furthermore, the meeting resolved that the upcoming launch of the SADC TV Channel in Windhoek, Namibia, and the 29th SABA AGM (Annual General Meeting), set to take place in Kigali, Rwanda, will become top priority for the Association and their partners this year.