In South Africa, MultiChoice’s DStv has launched a new channel to offer local education, entertainment programming, and popular international content called – “Play Room.”
In a statement, DStv said, “A whole new world of learning and fun opens up for local kids on 6 November when the new children’s channel Play Room launches on DStv.”
Georginah Machiridza, executive head of general entertainment at the MultiChoice Group, said the broadcaster believes that parents and children will have a strong affinity with the new channel.
“We are constantly looking to give our customers the best entertainment, and by increasing our content offering, we’re providing more viewing options to them,” said Machiridza
“From a local content perspective, we’re excited to expand on local representation in the form of content dubbed in local languages.”
In the mornings, Play Room will focus on broadcasting educational programming aimed at four- to six-year-olds.
In contrast, afternoon programming will feature live action and a local live show with “high entertainment value for tweens”.
The local live show will combine TV with social media to create an interactive teen experience.
DStv has slowed the addition of new channels significantly in 2023. By November 2022, the broadcaster had added six channels to its catalogue.
However, so far in 2023, this is the first new channel offering. DStv dropped the CCTV-4 channel in March 2024.