Cape Town’s Draft Film Policy 2021 is now out for public comment as the city strives to recover its status as a significant film destination by attracting more local and international productions, despite hurdles such as rising production costs, droughts and the global Covid-19 pandemic.
The city will replace the 2004 Film Policy and Protocol with the Draft Film Policy of 2021. The 27-page draft policy is available on the city of Cape Town’s website, with comments and objections due by October 31, 2021, either online or in writing.
Cape Town’s new Draft Film Policy aims to “present Cape Town as a globally competitive film destination, recognised for the quality and variety of its great locations, studios, facilitation companies, and specialised crew,” according to the city.
“It will also inform us on how to work with stakeholders to develop a film industry that supports local goals like economic growth, job creation, and social inclusion.”
The city of Cape Town has a “robust and thriving film industry,” according to the city’s film office, but it still faces “several challenges hindering the sector’s growth and impact in Cape Town.”
“Cape Town’s main challenge is to successfully regain its standing as a major film destination, drawing a flood of local and international productions, and to harness the extensive film industry value chain and great potential to develop jobs and assist in strengthening the local economy.”
“Despite having the highest concentrations of film industry companies and resources in the country,” the draft film policy notes, “the industry still does not market itself optimally.”
“The region is missing out on opportunities to generate new business because of a lack of collaboration and alignment of sales and marketing campaigns. In addition, more collaboration and support in the local film industry is required to ensure Cape Town’s representation at key industry markets and festivals.”
The draft policy states, “There is a need for increased diversity within the film industry.”
“While Cape Town has some of the best studio facilities on the African continent and a diverse range of locations, more infrastructure is needed across the film industry value chain, from training to production facilities, to expand the industry and enhance competitiveness.”