Showmax says it is gearing up for its largest year yet – eight years after joining the South African streaming industry. The African streaming service will relaunch in February 2024 with a completely new style, app, and product suite. This follows the announcement earlier this year of a cooperation between Showmax and international media behemoth Comcast’s NBCUniversal and Sky.
The new Showmax will have three plans: Showmax Entertainment, Showmax Entertainment Mobile and the exciting Showmax Premier League. Powered by SuperSport and made for mobile users, Showmax Premier League is the first standalone Premier League mobile streaming service ever to launch in Africa. It will take every match of the world’s most famous football league to every corner of sub-Saharan Africa.
As it prepares for relaunch, Showmax released a first look at a completely refreshed logo and brand identity. “We can’t wait to share the new Showmax,” says Showmax CEO Marc Jury. “We have a compelling new technology platform, a bold brand representing our driving spirit and an unmatched content slate. No other streaming service in Africa can offer what Showmax brings to the table in the new year.”
BMA understands that Showmax’s migration onto the global Peacock streaming platform means it’s ready to scale and scale fast. The robust platform is used globally and is a leader in sports streaming, having successfully live-streamed the Super Bowl to more than six million users simultaneously.
Known for its track record of setting trends with Showmax Originals, Showmax will ramp up its content slate across the continent in December in preparation for the relaunch.
For fans of international content, the new Comcast partnership guarantees Showmax an ongoing supply of hit content, as the media giant owns the likes of Universal Pictures, NBC, Peacock, Sky, DreamWorks Animation and Telemundo.
“Streaming in Africa is about to take off, and we’re ready to change the game,” says Jury. “We have all the ingredients to become Africa’s number one streaming service.”
