BMA TV & Video

Understanding And Taking Advantage Of The CTV/OTT Advertising Opportunities

Log In or Purchase To Access.

USD 9.95

Understanding And Taking Advantage Of The CTV/OTT Advertising Opportunities

USD 9.95
General PriceUSD 9.95Buy Now
If you are a BMA Member,
Category:

About this Resource

Description

This panel discussion delivered at the just concluded Audiences & Advertising Summit 2025, which took place in Johannesburg, South Africa, unpacked how media, technology and advertising are evolving in Africa, especially under the influence of streaming, data, and shifting consumption.

The panel aimed to unpack both the opportunities and challenges that Connected TV (CTV) and Over-The-Top (OTT) advertising present in the African market—how advertisers, platforms, agencies and broadcasters can position themselves to benefit.

Some key points from the resource include:

● Audience Shift: Growing viewership on streaming platforms, especially among younger and “cord-cutting” audiences.
● Opportunities: Precise targeting, programmatic buying, incremental reach, and creative ad formats.
● Challenges: Market fragmentation, limited inventory, high CPMs, and lack of standardised measurement.
● Strategic Advice: Start with pilots, build partnerships with local platforms, integrate OTT/CTV with other channels, and push for measurement standards.

Resource Type: Video Presentation
Author: Broadcast Media Africa
Year Sourced: 2025
Year Published To BMA: 2025

BMA Tags / Metadata

  • OTT/CTV
  • Audience Shift
  • Market fragmentation
  • High CPM