Description
The panel discussion titled “Trust in the Machine: Navigating the Ethical, Legal, and Regulatory Maze of AI in Broadcasting” at the Broadcasters Convention – Southern Africa 2025 in Victoria Falls explored the complex intersection of innovation, accountability, and governance in the age of artificial intelligence. Panellists examined how AI is reshaping content creation, news verification, and audience engagement, while raising serious questions around data privacy, algorithmic bias, intellectual property, and editorial integrity. The discussion highlighted the urgent need for clear regulatory frameworks, industry-wide ethical guidelines, and cross-border collaboration to ensure responsible AI adoption.
Speakers emphasised that as AI becomes more embedded in broadcasting operations, transparency, accountability, and human oversight must remain central to preserve public trust. The panel concluded that Africa has a unique opportunity to develop context-specific AI policies that balance innovation with integrity, ensuring technology serves—not replaces—human judgment in the media landscape.
Some key points from the resource include:
● AI in Broadcasting: Exploring how AI is transforming content creation, news verification, audience targeting, and advertising.
● Ethical Concerns: Risks of misinformation, deepfakes, algorithmic bias, and erosion of editorial integrity.
● Legal & Regulatory Challenges: Gaps in data protection laws, unclear liability in AI-generated content, and cross-border compliance issues.
● Data Privacy & Security: Urgent need to protect user data while using AI for analytics and audience engagement.
