Description

The presentation, delivered by Sanele Gamede at the Radio Broadcasting Convention – Africa 2025 in Johannesburg, South Africa, explores how public participation is central to the sustainability and relevance of radio broadcasting, particularly in South Africa. Drawing from his academy journey and research—including 120 hours of content analysis from SABC stations SAFM and Ukhozi FM—the speaker argues that the survival of radio in an increasingly digital world hinges on actively involving listeners in programming and station culture.

The speaker challenges assumptions that traditional radio is dying. Instead, they champion the idea that radio must evolve not by abandoning its roots, but by re-centering the public in its processes. Public engagement is not just good practice—it’s a lifeline for the future of both public and community broadcasting.

Some key points from the resource include:

● Public Participation is Critical
● Radio is Not Dead—It’s Evolving
● Research-Based Insights
● Virtual Public Sphere Builds Community